Photo: Taiye Salawu, Pexels
Five hundred businesses will have a page on the microsite. Not five hundred winners, five hundred businesses with a professional profile, a pitch video, and a national audience looking at them.
For a founder whose customers currently come from one street and one WhatsApp group, that is the transformation. Distribution is the scarce good.
The programme is deliberately built so that the widest tier receives the thing that helps the most people, rather than reserving all the value for a single winner.
A national audience does in a week what a marketing budget cannot do in a year.
Written by
The Her Biz Desk