Photo: Jessica Iroh, Pexels
Partners are not being asked to donate. They are being asked to buy access to a segment they have spent a decade failing to reach efficiently.
Two thousand applications produce a structured, consented view of what women-led businesses in Nigeria actually look like: sector, stage, revenue band, geography, constraint.
That is a product pipeline for a bank, a distribution map for a telco, and a content engine for a media house, all from the same programme.
Written by
The Her Biz Desk